Shoppers the winner as worldwide and Chinese language theme parks compete for guests
BEIJING (CHINA DAILY/ASIA NEWS NETWORK) – Mr Zhang Fan, a digital artwork designer in his 30s, was excited when Common Studios Beijing opened in September final yr, being a longtime fan of Glad Valley, one other theme park within the Chinese language capital.
“I like going to Common Studios, which has sturdy film themes and trendy applied sciences,” he stated.
Final yr, Glad Valley lowered its admission costs and launched a sequence of promotions. Mr Zhang purchased an annual move for the venue, which value 399 yuan (S$84.81), and steadily visited the park for enjoyable and leisure.
Nonetheless, the value of this move has since risen to 499 yuan, whereas a single entry ticket prices 299 yuan.
Compared, Common Studios Beijing presents several types of tickets – priced from 418 yuan to 748 yuan – based on the date of admission. Costs additionally change on weekends and through main holidays. To permit guests extra time for a visit, final month, the venue began offering tickets for one-and-a-half days.
Mr Zhang visited the park in October – one month after its official opening.
“I used to work within the film trade. Lots of the options at this park are spectacular, and it’s nicely price a go to. Nonetheless, as an strange shopper residing in Beijing, I choose to go to Glad Valley extra steadily as a leisure vacation spot,” he stated.
In accordance with native media studies, attendances at Glad Valley have been little affected by the launch of the Common Studios park.
Throughout the three-day Mid-Autumn Pageant vacation in September, when its rival opened, Glad Valley’s customer numbers and general income reached document highs in contrast with earlier years.
Glad Valley’s deputy head Li Wei informed the Jiemian information web site that the variety of guests rose by 80 per cent year-on-year on Sept 21, the day after Common Studios Beijing opened. Income at Glad Valley was up by 260 per cent year-on-year that day.
Though strict measures have been taken in Beijing to regulate Covid-19, they’ve did not dent enthusiasm for visiting the Common Studios park.
Tickets offered out earlier than the opening, whereas the resort’s two inns had been totally booked. Room charges at some 50 inns outdoors the resort rose by 3.5 instances.
The brand new venue has clearly fuelled curiosity within the home theme park trade.
Mr Tune Yu, chairman of Beijing Tourism Group, one of many predominant traders within the new park, stated Chinese language are not happy to merely take a look at scenic spots for tourism services – they need a deeper expertise.
Theme parks can meet their wants by making a fantasy world for them to flee actual life. Extra importantly, guests are glad to pay for this expertise, Mr Tune stated.