Marketing campaign Media Awards winners 2022: Shopper Electronics

Consumers see wearable units as a companion to their telephone and/or a health tracker to maintain their day by day steps up and to document exercise. In a bid to win the smartwatch race, Samsung tapped into the cultural shift in wellness and train sparked by the pandemic – with an enormous improve within the variety of individuals working – and teamed up with train app Strava to create a real media first.

This partnership resulted in a hyper-targeted marketing campaign that turned posters into private coaches, with each media and inventive fuelled by real-time exercise knowledge from the UK’s runners. The marketing campaign elevated the tempo on all fronts, together with accelerating Samsung Galaxy Watch’s market share.

Posters featured artistic corresponding to: ‘Energy your Exercises, Westminster’, declaring that ‘Wednesday’s common exercise period for Westminster athletes was 46m 54’ and ‘Trip on Wandsworth’, with an additional clarification saying that ‘Whole distance coated by Wandsworth cyclists on Wednesday was 34,783km.’ One other one stated: ‘Witness Your Health, Hackney: Monitor your exercises and total wellness.’

Judges stated the marketing campaign demonstrated an Clever utility of knowledge that fed the media method, leading to a hyper native marketing campaign that elevated relevance for the audience, resulting in ‘spectacular market share’.

Shortlisted:

From shut away to exhibiting off: Turning Samsung’s new foldables into the should have trend accent by Starcom for Samsung

Gravity Defying Development by Starcom for Samsung

Highlife by OMD UK for Google x Channel 4

Three & Samaritans: Be a Higher Cellphone Buddy by Zenith UK for Three and Samaritans

Wearables: Turning Snapchat right into a Digital Showroom by Starcom for Samsung

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